I created this series of videos to promote the ecology centre Sonairte. The centre is located less than a mile from the seaside, close to where I grew up in Laytown, Co Meath. Founded in the 1980’s, it was set up to promote hands on learning about the environment, and to exhibit alternative energy, a radical idea at the time. It’s a remarkably tranquil place, where visitors can walk a nature trail or learn sustainable growing techniques in a seizable Victorian market garden.
I shot these videos over two days at the centre, and developed the campaign around promoting the distinct experiences available, from Yoga classes to delicious organic fruit and veg. I may have stolen a few apples, hanging from the heavily laden branches of Sonairte’s twenty-seven distinct species of apple tree.
Sonairte are actively seeking volunteers, especially people with experience in organic horticulture or fundraising at state and European level. You can contact them by phone on 041 982 7572 or by email at firstname.lastname@example.org.
Everything was shot on the Panasonic G80, with a Sigma 18 – 35 Art lens. Most shots were captured on the Crane 2 gimbal. Editing and grading was done in Da-Vinci Resolve, and titling in Final Cut Pro.
All music is by Alexander Kyd, donated with kind permission, from his records 51 Pegasi and These Waters Remember, which are available to purchase on bandcamp.