Memory – New Music Video in Aid of Alzheimer Society of Ireland

Donate to Alzheimer’s Ireland here.

Early this year I was approached by Professor Richard Roche of Maynooth University, and musicians Aural Air (Dr. Laura Rai) & Patrick McEleney. Laura & Patrick had written a song articulating the experience of living with Alzheimer’s disease. The song was a fundraiser for the incredible Alzheimer’s Ireland, and was intended to be released during the ‘Brain Awareness Week‘ event run by the Neurological Alliance of Ireland.

Inspired by a beautiful episode of ‘The Truth’ podcast, called ‘Can You Help Me Find My Mom‘ by Diana McCorry, I developed the concept of a young girl lost in the city, who doesn’t know who or where she is, until love helps her recover her memory.

We filmed the video over a week in Dublin, with incredible help from Patricia Pierce of Our Lady’s Hospice, and all the staff at the National Botanic Gardens. Professor Roche himself produced the video and even has a cameo as a put upon doctor! Laura (a neuroscientist herself) starred, alongside veteran actor and retired psychologist Professor Emeritus Mike Timms (who previously cameo’d in my video for Chris Wilson’s ‘Now I See You‘. Finally we had the immense privilege of working with renowned Irish actress Rosemary Henderson who in addition to touring with her own show about dementia, based on her experience caring for her father, is well known at home and abroad for her work on shows like Fair City and of course Father Ted.

Our director of photography was the incredible Siobhán Rose Madden, who previously worked with me on the epic video ‘Pardon Me‘ for Shy Mascot. And our gaffer was Paul Lynch of Studio 4, without who’s help we could not have pulled this together.

The video (like everything else it seems) was delayed due to the pandemic, but we’re delighted to be able to release it today. Thanks again to everyone who gave so generously of their time. Please donate to Alzheimer’s Ireland if you can. Times are hard, but this is a brilliant charity, helping some of the most vulnerable people in our society. Alzheimer’s and dementia in general affect everyone – whether directly or through their impact on fathers, mothers, brothers, sisters, friends and colleagues. Right now my own family help care for our eldest living relative, my great aunty Anna, who’s battling dementia. With luck, and the help of organisations like Alzheimer’s Ireland, research can defeat this cruel disease.